Pekin & Pekin Advises on Fenerbahçe–Chobani Partnership

Pekin & Pekin is proud to have acted as legal counsel to Fenerbahçe SK in its landmark naming rights and shirt sponsorship agreement with Chobani, one of the world’s leading food brands.

Under this long-term partnership:

• The stadium will be renamed “Chobani Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex.”
• Chobani will become Fenerbahçe’s jersey sponsor for European competitions starting from the 2025–26 season.

This historic agreement stands as one of the largest and most strategic sponsorships in Turkish sports history, strengthening both Fenerbahçe’s global brand presence and Chobani’s visibility in international football.

The legal team was led by Managing Partner Fethi Pekin, supported by a cross-disciplinary team at Pekin & Pekin, ensuring the successful negotiation and execution of the deal with precision and efficiency.

We extend our congratulations to Fenerbahçe President Ali Y. Koç and Chobani Founder & CEO Hamdi Ulukaya for their visionary leadership in bringing this global alliance to life.